PowerBar wanted to change brand conversation among teens using music and sports. The resulting webisodes entitled “The Xchange” featured PowerBar Team Elite athletes and artists Blake Lewis and Iglu & Hartly discussing the commonalities between music and sports
			Blake Lewis   Iglu & Hartly
			To further its mission of serving the holistic needs of homeless families and children in downtown Los Angeles, CCCO's Executive Director Grady Martine tapped Paul Murphy to help broker relationships with LA's entertainment community with the goal of creating two annual fund raising events
			Premier Exhibitions, famous worldwide for its Bodies Exhibitions, brought Paul Murphy on as General Manager to provide marketing and operations strategies for its six-month engagement in Mexico City
			Heineken partnered with the Grammy Awards and the Latin Grammy Awards to reinforce its brand message “All About The Music.” To generate buzz and raise awareness for music education, the traditional Red Carpet Media Arrivals area was converted to The Heineken Green Carpet. Heineken provided funding and media support to the Grammy Foundation and the Celia Cruz Foundation on behalf of each artist who walked the Heineken Green Carpet and generated millions of media impressions.
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			For its first engagement ever in Mexico, Ringling Bros. and Barnum & Bailey Circus needed to establish the prestige of the brand while also appealing to a broad audience. A strategic marketing and PR campaign targeted high-end consumers via financial and cultural publications while the larger audience was delivered though mass media and promotions with Coca-Cola, Bimbo and AT&T. | The result was a record-breaking performance: 475,000 patrons in just four weeks; the highest attended single event ever in Mexico and the 6th highest grossing international event in 1996. A similar strategy for Disney On Ice made it the 10th highest grossing event outside the US for the same year